Certified Accurate Tracking:
Whether an advertiser or affiliate, you can be confident that your activities and campaigns will be tracked with 100% accuracy. An industry–leading interactive media audit company recently validated that DirectTrack is delivering and recording ad impressions, clicks, leads and sales in accordance with Internet Advertising Bureau guidelines; that DirectTrack processes clicks, leads and sales measurement data consistently and completely; and that DirectTrack’s existing filtration methodology includes checks to ensure that only authorized and approved activity is counted. In addition to having its measurement process certified, DirectTrack also took a huge technological leap forward with the introduction of its “hybrid” tracking methodology, which was designed to bridge the “cookie–based” discrepancy gap by enabling affiliates to take credit and get paid for unaccounted leads and sales. For more information, visit: www.directtrack.com
Real–Time Reporting, Including Mobile Stats:
DirectLeads has the real–time reporting and analytics engine you need to evaluate campaigns for maximum ROI and business intelligence. We can even deliver statistics and other campaign details to affiliates via a mobile device. DirectLeads makes it easy to consolidate all of your critical data, build exactly the reports you want based on specific user–defined criteria, then display them in an intuitive, visually compelling graphical manner.
Dynamic Ad Serving with AdPools Functionality:
Maximize your return on impression and revenue potential. Optimize your ad serving functionality by geographical and keyword targeting, date and time, and campaign grouping. AdPools rotate though multiple ads in a single tag, and based on the optimization preferences you define, will serve ads based on several triggers. DirectLeads can use AdPools to most frequently display your highest performing/converting creatives while ultimately eliminating under performers.
Advanced Fraud Protection:
DirectLeads incorporates state–of–the art management and reporting tools and safeguards designed to help our partners easily identify and combat fraud. From our weighted “points–based” FraudMeter scale to access into a central data repository of red–flagged affiliates, we have the tools and resources in place to protect your online investment.
Flexible Currency Management:
We make it easy to track any native currency across different campaigns—providing you with a more accurate picture of the true value of any given offer or campaign based on real–time international exchange rates.
Enhanced Lead Management:
With our host and post lead tracking and ping tree functionality, DirectLeads offers significant revenue opportunities for lead brokers looking to capture, verify, augment, score and monetize high–quality campaign leads, then sell or auction them to multiple buyers in real time.
Integrated Suppression List Management:
DirectLeads understands that accurate and reliable suppression lists are key to maintaining optimal delivery rates while ensuring CAN–SPAM email compliance. We can manage your suppression files and opt outs with our robust interface–integrated suppression list management functionality.
Integrated PPC Management
DirectLeads offers integrated PPC management (using KeywordMax, one of our sister divisions), allowing you to manage more aspects of your digital marketing initiatives and campaigns from a single application and single partner—further streamlining your organization’s workflow.
Co–Registration Path Creation and Management:
We can create and manage your co–registration campaigns and lead distribution with our co–registration path creation and management functionality. Track individual co–reg programs or paths—while funneling validated leads directly into your DirectLeads account.
Automated Email Report Delivery:
Access critical campaign or affiliate reports without having to log into your account, with our automated email report delivery module. Save time by having the reports you run most often delivered to your in–box each morning, or on any schedule you specify—whether daily, weekly or monthly.
Multi–Level SubID Tracking and Reporting:
Our multi–level subID tracking and reporting functionality is especially useful for PPC affiliates looking to track effectiveness down to the engine, campaign, adgroup and keyword levels. DirectLeads affiliates can differentiate traffic from multiple ad placements—then optimize placements based on reporting results. Append up to five distinct affiliate tracking URL parameters for additional campaign insight.
Affiliate Self–Placed Third Party Pixel Integration:
DirectLeads can work with affiliates who have their own tracking solution. This functionality allows “third party pixels” to be uploaded and managed directly from the affiliate interface. When your third party pixels are uploaded, tracking with your system will work in conjunction with that of the DirectLeads account.
Geo–Targeting and International Traffic Management:
Maximize the earning potential of all your inbound traffic with our international traffic management functionality. Deny traffic coming from countries that you don’t service or sell to.
Mobile Ad Delivery (SMS) and Affiliate Interface Solutions:
Market on the cutting edge with our mobile messaging, ad delivery (SMS) and affiliate interface solutions. From mobile campaign management and analytics to messaging, stats and ad delivery, we have the tools and expertise you’ll need to build, deploy, manage, track and optimize your mobile advertising and messaging campaigns via our powerful campaign management interface.