DirectLeads is a division of Direct Response Technologies. Direct Response Technologies is among the most widely recognized and respected pioneers within the online marketing space and is a business unit of Eden Prairie, Minnesota–based Digital River, Inc. (NASDAQ: DRIV).
Founded in 1997, DirectLeads was one of the industry’s first high–performance CPA (cost per action) networks. We promote a wide variety of premium offers across numerous high–growth verticals, including those in the Broadband, Diet, Retail and Medical/Health sectors, just to name a few. As a CPA network, we focus on Cost Per Action, Cost Per Lead and Cost Per Sale campaigns, although we also promote select Cost Per Click and Cost Per Impression offers. In 2009, Website Magazine ranked DirectLeads as one of the “Top 25 Affiliate Networks” on the Internet.
DirectLeads is built on DirectTrack, the only independently audited and certified tracking platform within the affiliate marketing space. The exhaustive accreditation process validated that DirectTrack is delivering and recording ad impressions, clicks, leads and sales in accordance with Internet Advertising Bureau guidelines; that DirectTrack processes clicks, leads and sales measurement data consistently and completely; and that DirectTrack’s existing filtration methodology includes checks to ensure that only authorized and approved activity is counted.
In addition to having its measurement process certified, DirectTrack also took a huge technological leap forward with the introduction of its “hybrid” tracking methodology, which was designed to bridge the “cookie–based” discrepancy gap by enabling affiliates to take credit and get paid for unaccounted leads and sales. Advertisers and Affiliates alike can be confident that they’ll be achieving the highest degree of tracking accuracy possible for their campaigns and online initiatives.
While our technology infrastructure is second to none, we realize that DirectLeads is only as good as its people and core philosophies.
DirectLeads’ core philosophies are built on:
Relationships—We understand how to build and nurture profitable long-term relationships with advertisers and affiliates, and have the necessary tools, resources and methodologies in place to make this happen.
Integrity—We pride ourselves on being a spam and parasite-free network—with a focus on promoting only the best premium offers. In addition to our own due diligence, we welcome your advice and feedback.
Responsiveness—We realize that effective communication is the cornerstone for any successful affiliate network. When you partner with DirectLeads, you can be assured that you’ll be receiving personalized responses in a timely manner via email and phone.
Profitability—From competitive payouts and advanced reporting capability to exclusive incentive programs designed to drive sustainable revenue, you can count on us to ensure your profitability.
Longevity and Stability—DirectLeads is a division of Direct Response Technologies, a business unit of Digital River, Inc, a publically traded E-commerce solutions company (NASDAQ: DRIV). The financial and infrastructure support provided by Digital River and Direct Response Technologies allows us to scale while still being nimble enough to respond to the diverse needs of our partners.
Quality People—The staff at DirectLeads are not only deeply experienced online professionals, they are passionate about what they do. Your success is our highest priority, and we will do whatever it takes to meet your unique needs and revenue goals.
Our Products
Digital River, Direct Response Technologies, DirectLeads, DirectTrack and KeywordMax are registered trademarks of Digital River, Inc.